I worked with the charity for two years delivering strategy and campaigns all aimed at changing the narrative around dyslexia and Dyslexic Thinking. One campaign we launched, was DyslexAI, aimed at highlighting how Dyslexic Thinking & AI are an powerful partners; with a view to create conversation at a time when AI was in the headlines and many were seeing the negative aspects of its workplace introduction.

The rise of AI is truly remarkable. It is transforming the way we work, live, and interact with each other. In light of this, alongside Virgin, Sir Richard Branson and agency FCB Global, I campaign managed, collectively created and launched a brilliant campaign to show what is possible if AI and Dyslexic Thinking come together. DyslexAI.

Insight told us that together, Dyslexic Thinkers and AI are an unstoppable force, as 72% of dyslexics see AI tools (like ChatGPT) as a vital starting point for their projects and ideas – to bring attention to this positive message around AI and the skillsets the workplace of the future needs we created an earned, owned and paid for campaign to help drive change and the narrative around dyslexia and its strengths rather than its challenges.

Made By Dyslexia empowers dyslexics, and shows the world the limitless power of dyslexic thinking. If businesses can harness this power, and if dyslexics can harness the power of AI – we can really drive the future forward.  

Global campaign focussed on UK and US, especially in NYC has we had just held. Our World Dyslexia Assembly at the Lincoln Centre to over 2500 strong audience.

Global Conversation: Tapped in to the current global zeitgeist and conversation around AI and what this means for everyone and dyslexics specifically.

Research & Insights: Research tapping into new insights around AI and building upon previous Charity research had told us what dyslexics where experiencing now

Key Partnerships & Voices: Virgin Group and Made By Dyslexia released a video on April 25 in which an AI application is asked to think like famous dyslexic thinkers. The results, showed that AI cannot yet replicate the creative thinking of people with dyslexia; it needs a helping human hand.

Hero Imagery: Images and photo shoot with Richard and Kate in NYC with the images fly posted in the background created a strong hero image for media and social

Integrated Communications Strategy: Media strategy that worked with Richard’s limited time and Kate Griggs, plus building a story that not only focussed on the images, but the research and insights that supported the campaign to create change, landing coverage on Good Morning Britain and across national media.

360 Campaign: OOH  digital posters of the campaign appeared on the London Underground for a day, playing across digital screens, social, and owned channels.

CTA: Created training. Branson has joined forces with a U.K. nonprofit to encourage businesses to invest in workplace training for employees with dyslexia.