10,000 PHOTOS. ONE EVENT.
Fujifilm continues to position itself as a champion of the value of printed photographs in an increasingly digital world with its biggest Printlife Exhibition to date.
The Fujifilm Print Life Exhibition at the Old Truman Brewery in London in 2019 significantly enhanced the brand's image to celebrate and promote the value of print, engaging with the community, supporting social causes, increasing visibility, providing an interactive experience, showcasing innovation, and generating positive PR.
My role was to lead the team at M&C Saatchi to deliver the full event, from production through to comprehensive communications and PR activities which were designed to maximise visibility, engagement, and foster a positive perception of the Fujifilm Print Life Exhibition, reinforcing the brand's commitment to photography and community.
Community Engagement: The exhibition's open invitation for the public to submit their photographs fostered a sense of community and inclusivity. This engagement helped build a stronger connection between the brand and its customers, demonstrating Fujifilm's dedication to celebrating everyday moments and stories from diverse perspectives
Support for Youth: Partnering with The Mix, a charity supporting young people, Fujifilm showed its commitment to social responsibility. This partnership not only highlighted Fujifilm’s support for youth but also positioned the brand as one that cares about societal issues, enhancing its corporate social responsibility profile.
Increased Brand Visibility: Hosting the event in a trendy and high-traffic area like the Truman Brewery in London helped increase Fujifilm's visibility. The event attracted photography enthusiasts and the general public, broadening its audience reach and reinforcing brand recognition.
Interactive Elements: The inclusion of printing stations, photo walks, workshops, and live photography sessions created interactive opportunities that were promoted through various communication channels. These elements were designed to draw people to the event and provide engaging content for social media sharing.
Positive Public Relations: The event garnered media attention, resulting in positive coverage and further enhancing Fujifilm's brand image. The focus on celebrating life and supporting youth resonated well with both the media and the public, contributing to a favorable public perception of the brand.
Event Launch Activities: The grand opening included a cocktail and canapé reception, providing an opportunity for media, influencers, and the public to mingle, explore the exhibition, and create buzz around the event. This opening night was an integral part of the PR strategy, offering a first-hand experience of the exhibition’s impact
Charity Integration: Highlighting the charitable aspect of the event, where Fujifilm donated £2.50 for every photo selected for the exhibition to The Mix, was a key PR message. This not only promoted the event but also enhanced Fujifilm's image as a socially responsible company.
